While we’ve commented in our last three fare articles about the general softening of fares around Europe across 2016 and 2017, performance appears particularly poor in March. However, much of this can be explained by the timing of Easter. In 2016, Easter Sunday fell on the 27th March. This year Easter Sunday fell on the 16th of April. Therefore, the March 2016 fares are slightly inflated above where they should be, and a direct comparison with 2017 isn’t doing justice to the full picture.
RDC, one of Europe’s leading aviation information businesses, today announced the launch of Airline Profitability into its online Apex platform. Powered by RDC’s proprietary yield and route economics data, Airline Profitability delivers powerful insight into airline route and network profitability. It is an essential tool for airports looking to make their airline relationships more profitable.
The expected consolidation of the LCC business in Europe hasn’t really happened. Indeed, recent moves by Europe’s majors will see more and more airlines try to turn themselves into LCCs, though whether they can achieve the L and the C and remain profitable is yet to be determined. Almost by definition, LCC will soon be a redundant term, as most international carriers flying routes within Europe will be styling themselves as LCCs, and thus one day they will all revert back to being merely Cs.
Fares fall 3.9% compared to last year, 6.5% in the UK
In this month’s RDC fare watch we look at the continuing trend of falling fares across Europe and examine the differences between advance and last minute bookings. We also observe how one particular airline has seen a big drop in fares after investing in new aircraft.