The challenge
There are around 200 airports in Europe with over a million passengers, all vying for the attention of a small number of airlines. How can an airport ensure that it's able to put itself ahead of the queue? It’s not easy unless there is a compelling business case and in order to do this an airport has to have access to the best data available to prove to airlines that they can operate profitably.
How RDC helped
RDC provides Liverpool Airport with network wide fare, yield and profit data for low cost, full service and regional airlines through access to the Apex platform. The airport uses the data to:
- Analyse route performance at Liverpool
- Analyse routes at competitor airports
- Shortlist new opportunities
- Target new airlines
The airport has successfully used RDC's data to add more routes and new airlines – directly contributing to passenger growth as well as revenue and profit increases.
Quotes
RDC’s fare and profit data gives us a full understanding of the performance of airlines at our airport and at competitors. We no longer need to rely solely on what airlines are prepared to tell us.
Since we started working with RDC, Liverpool has delivered over 30 scheduled flights in three years. The data is now integrated into all of our airport marketing and has helped us attract new airlines to Liverpool Airport.
Paul Winfield, Director of Aviation Development, Liverpool Airport
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