The challenge
The size of the Ryanair fleet and the number of destinations served by the airline, means there are many opportunities to explore. With this comes the requirement to analyse huge amounts of complex data in various markets throughout Europe. This can be time consuming and data can be difficult to find in some markets. Equally being assured that the data is accurate and up to date is always a challenge.
How RDC helped
RDC provides Ryanair with network wide fare data for their main competitors through access to its Apex platform. Ryanair conducted a competitive process to identify the very best in aviation data. The final decision was made based on three factors:
- Data accuracy
- Instant and easy access to the answers to their questions
- Complete network coverage
Quotes
Without access to RDC’s performance data it would take us considerable resource to get the quantity and quality of data that they provide. We have used their data ahead of opening up new bases and hundreds of new routes and will continue to do so into the foreseeable future.
RDC gives us a unique insight into the performance of competitor routes meaning that we can confidently make decisions on where we fly to next.
Director of Schedule Development, Ryanair
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